TONIMALT® was founded in 1934 by Mont Blanc, a company that had been rooted in Rumilly (France) since 1922. This exceptional beverage's origins lie in the meticulous process of crushing malt grains, which are then suspended in water before the brewing begins. The resulting syrup, achieved through the concentration of this elixir, is carefully blended with cocoa, then dried and transformed into delightful flakes.
Originally retailed exclusively in pharmacies, TONIMALT® entered the grocery store scene in the 1960s as part of Mont Blanc's product range. From its early serious, almost medicinal claims, it evolved into astonishing accomplishments. By 1964, TONIMALT® had earned the title of "the ultimate superfood for the youth," and in 1968, it proudly claimed to "nurture champions"... The puzzle pieces fall into place!